Marketing Books. Gain From our Experience.
Based on decades of experience, AMSI has two publications that will benefit marketers, executives, managers and business owners.
Strategic Marketing Planning for Small to Medium Sized Businesses
Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. Creating a strategic marketing plan for your business may appear to be a daunting task. Indeed, many business owners do not create a strategic marketing plan or the plan they create is flawed due to the lack of an actionable planning process. "Strategic Marketing Planning for the Small to Medium Sized Business" addresses these issues by providing both narrative marketing theory as well as workbook exercises. This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a true marketing plan, specifically tailored to an individual business. From developing or refining the company's mission, goals and strategies to implementing tactics and creating budgets, this book provides the information and framework needed to develop a sound marketing plan that will help your business grow.
Predictive Marketing: The Secret Sauce
Implementing Predictive Marketing in Banks and Businesses
After decades of development, predictive marketing is one of the newest and most successful business marketing trends. Just imagine being able to identify what your customer will purchase next - before he even knows it - or to identify at-risk accounts before the customer leaves so that the account can be salvaged.
Predictive marketing improves upselling and cross-selling to customers by basing communications and product offerings on each customer's individual activities and preferences. It also creates unified messages across all communications platforms. The results include incredible sales increases, amazing advances in customer retention and substantial savings in customer service.